Red Bull Spirit “Our Hope” is the second TV commercials in the series to promote volunteering in Thai society. At the time of TVC launch, more than 5,000 volunteers have applied to participate in various activities in the Red Bull Spirit CSR program.
Activities depicted in the TVC include: the saving of local and indigenous seeds in Chieng Mai; learning about the way of life of Nong Yoh community in Surin; and the preservation of a coastal area in Phang Nga. These activities offer volunteers an opportunity to experience the way of life of communities. They also learned hands-on about how vital these resources are in relation to food security.
Siamentis is the creative agency, responsible for the creative concept and production supervision. “Our Hope” TVC starts airing in July 2009.